The Top Task

April 17, 2018

I’ve said and written many times before that the task of an athletic administrator is not merely event management, it is also – and more importantly – message management. It is defining and defending educational athletics. Doing so every day, in every way. Forcing our constituents, from top to bottom and both young and old, to ask and answer ...

“What is educational athletics?”
and
“What is the meaning of success in school sports?”
and
“How do we deliver the message every day?”

This is why I’ve blogged twice a week for nine years. Eighty percent of those postings have been intended to help define and defend educational athletics.

This is why the MHSAA publishes benchmarks – the only issues-focused high school association magazine in the US.

This is why we have a Student Advisory Council, a Scholar-Athlete Award, a Battle of the Fans, Captains Clinics and Sportsmanship Summits.

This is why we take our coaches education – the Coaches Advancement Program – face to face, week after week, to every corner of our state.

This is why we have a Task Force on Multi-Sport Participation.

This is why we have a radio network and waive fees for local stations which use our great public service announcements that define and defend educational athletics ... many of which conclude with the phrase, “Promoting the value and values of educational athletics.”

All of this, and much more, is about defining and defending educational athletics ... the top task of athletic administrators from top to bottom of our exciting enterprise.

Building Future Support

December 19, 2017

Editor's Note: This blog originally was posted December 17, 2013, and the message still serves purpose today.


Most students would rather play sports than watch other people play.

This is obvious; but often we make both little decisions and large ones that seem to ignore this truth. More often than necessary we create more opportunities for watchers than we do for players.

Ultimately this leads to non-watchers because people – especially young people – tend to lose interest when they don’t play. We know this because, in school after school, we find that the best boosters – the most frequent and fervent spectators – are the students who participate on their school’s other teams.

It is also true that those who played sports when they were in school, and those whose children now play in school sports, are the people who will support schools most strongly in the future.

This too seems obvious, but still, many school districts all across this state and nation appear to make decisions like it has never occurred to them.

Every time we cut a kid from a high school team, we create critics of our programs – the student’s parents today and this student in the future. If the program has no room for a student today, why would we ever expect that student or his/her parents will support our programs tomorrow?

No-cut policies for all outdoor sports and larger squads for indoor sports – beginning at younger grade levels – will be among the policies of school districts which hope to retain school sports beyond the next generation or two.