Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

When Seasons Matter

April 6, 2018

There are people who want to fuss with Michigan High School Athletic Association tournament structures because, they say, they “want the regular season to mean something.” We need to guard against that thinking and such talk.

In school sports done right, the regular season always means something, even for a team which loses every game.

In school sports done right, practice means even more, because coaches and athletes interact in practice far more than games.

People who want to provide tournament postseason perks to teams which win more games than others are likely to reward the wrong things, like the teams that gathered transfers from other schools.

They are likely to miss the right things, like the teams that started slowly but improved over a truly meaningful season of practices and contests.

They are likely to miss the fact that some teams lost key players due to ineligibility or injury or gained them late in a season and where, in either case, team records are not a meaningful measure of the season.

Let’s not be fooled. Let’s not be trapped in the mindset of sport models that are more about business than education.

Gerrymandering postseason tournaments does more to undermine the integrity of the postseason than honor the regular season.