The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Michigan’s Football Numbers Game – Corrected
September 1, 2017
Today’s blog was written by MHSAA Second Half Editor Geoff Kimmerly
The demise of Michigan high school football has been greatly exaggerated – or, at least, recently misreported by one of the U.S.’s most recognizable newspapers that noted as part of a larger story on football decline that Michigan has seen a “net loss of 57 teams in the past five years.”
It’s easy to understand how this error took place – especially when a reporter is not familiar with the football landscape in our state – but that doesn’t make this statement any less misleading, or harmful considering the story since has been picked up by multiple large news organizations. So let’s quickly clear up the misinterpreted information:
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The data that led to this error came from an annual participation report released by the National Federation of State High School Associations (NFHS). Every spring, state associations (like the MHSAA) from every state and Washington, D.C., tally up how many of their member schools have a sport and how many athletes play it.
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For 2016-17, the MHSAA submitted to the NFHS a total of 580 schools with 11-player football – that number actually includes all schools that reported having at least one football player, including primary and secondary schools in co-ops. And yes, that 580 is 57 fewer than the 637 11-player schools the MHSAA submitted for 2012-13.
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But saying Michigan has lost 57 football programs misses out on something incredibly significant – the MHSAA also submitted 60 schools with 8-player football last year, up from 16 in 2012-13, making that net decrease in football schools over five years 13 – far fewer than 57.
And with a few more brush strokes, the picture of football in our state actually shows a healthy landscape:
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The 640 schools in Michigan with at least one football player for 2016-17, 11 and 8-player combined, is actually eight more than we reported to the NFHS four years ago and 10 more than three years ago.
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A better picture of Michigan’s football consistency is shown by how many varsity programs are taking the field. This fall, that number is 616 – 555 11-player varsities and 61 8-player – and we also had 616 for most of the 2016 season, 616 in 2015 and 615 in 2014.
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We’ve had programs bring back varsity teams this year, and in one case a school has a team on its own for the first time. Benzonia Benzie Central and Suttons Bay were unable to field varsities in 2016, but Benzie Central is back playing 11-player and Suttons Bay is back with an 8-player team. Brimley, an 8-player school going back to 2010, also is fielding a team again after being unable to do so last year. Mount Clemens played only two varsity games in 2016 and forfeited a third, but has seven scheduled for this fall and lost close in its opener last week. And Bear Lake, previously a secondary school in a co-op program, now has a team all its own for the first time and is playing at the 8-player level.
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Yes, there has been a decrease in Michigan high school football participation when it comes to the number of players – for reasons we discuss frequently, including more extracurricular/entertainment options than ever for students, more who are specializing in other sports and safety fears that often are misplaced. But we’ve also seen a three percent drop in enrollment at MHSAA member schools over the last five years. And despite that trend, Michigan again had the sixth-highest 11-player football participation in the nation in 2016-17 (and seventh-highest in 8-player) while ranking 10th nationally in number of residents of high school age.
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So yes, while a nine percent drop in the number of football players over the last five years in Michigan clearly is troubling, and something we’re working with the Michigan High School Football Coaches Association to reverse, let’s also put those numbers in perspective. At medium-sized to bigger schools, it could mean a roster of 40 might have only 36 players. A roster of 20 at an 8-player school might go down to 18. Neither would signal the need to eliminate a football program.
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And that move by so many schools to 8-player? It definitely started as a way for low-participation programs to keep football (and has worked for most of them). While that still may be the driving force as schools move from 11 to 8, others have made the switch because most of their former opponents did and joining them makes scheduling easier and travel shorter. Michigan has a multitude of small towns, and you’ll find most of these 8-player programs in pockets in the thumb, southwest or northern Lower Peninsula, or Upper Peninsula. And keep in mind, only Class D teams remain eligible for the 8-player playoffs – and only two of 61 teams playing 8-player this fall are larger than Class D and its enrollment limit of 203 students for 2017-18.
The story behind “a decrease of 57 schools” clearly is a little complex to explain and explain away, but it’s necessary to do so.
Yes, Michigan’s total number of football players is down a few percent. But the sport’s prominence and importance in our schools and communities remains high.