The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Engagement
October 31, 2017
In addition to daily calls, texts, emails and old-fashioned mail delivery, Michigan High School Athletic Association staff engaged face to face with its core constituents in these ways from August of 2016 through July of 2017:
- More than 350 local school visits, including:
- Approximately 120 to attend regular season local contests to evaluate officials for MHSAA tournament readiness.
- More than 60 to support or evaluate MHSAA pre-Final tournament events.
- More than 60 to speak at or support MHSAA CAP sessions (plus 25 CAP sessions at the MHSAA building).
- 12 for MHSAA.TV, NFHS Network or School Broadcast Program.
- 6 for Second Half website features.
- 6 for new school orientation.
- 5 for Battle of the Fans (each involving 3 MHSAA staff).
- 5 for officiating classes.
- 2 for Reaching Higher (each involving 4 or more staff).
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More than 60 local officials association visits, including:
- 45 for rules meetings/presentations.
Plus 8 visits to officials camps,
5 presentations to college officiating classes, and
9 officiating recruitment events.
- More than 50 coaches association meetings.
- 24 for MHSAA rules meetings/presentations.
- 6 for CAP programs.
Plus the Coaches Association Presidents dinner at the MHSAA office involving 9 MHSAA staff.
- More than 50 league meetings, including:
- 8 to conduct student leadership or sportsmanship events or for team captains clinics (usually involving multiple MHSAA staff).
- 8 to provide event marketing assistance.
- 7 to provide MHSAA information/updates.
- 6 to provide MHSAA rules meetings/presentations.
- 3 for ArbiterGame training (usually involving 2 or more MHSAA staff).
Plus the League Leadership Meeting at the MHSAA office involving most MHSAA staff.
- More than 15 MIAAA meetings.
- 10 MHSAA staff at the March conference.
- 2 MHSAA staff at the summer workshop.
- 2 to 4 MHSAA staff at most board meetings.
- At least 1 staff at multiple committee meetings, strategic planning, etc.
- More than 50 standing committees, task forces and ad hoc study groups convened at the MHSAA office, and several did so multiple times.
What is abundantly clear here is that the MHSAA staff does not operate from an ivory tower or information vacuum.