The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Taking Back Their Game
December 15, 2017
Editor's Note: This blog originally was posted August 30, 2011, and the message still rings true today.
Grayling High School’s Rich Moffitt is one of our many fine high school basketball coaches, and a good portion of the heart and soul behind the MHSAA/BCAM “Reaching Higher” experience for our state’s students aspiring to play college basketball. Rich shared with us a recent article in Basketball Times written by Billy Reed, a long-time basketball writer for the Louisville Courier-Journal, Lexington Herald-Leader and Sports Illustrated. In this piece Reed urges high school basketball coaches to take back their game from the corrupting influences of street agents and summer coaches. He writes:
“I’d like to see the high school coaches publicly challenge university presidents to stop sacrificing academic integrity on the altar of the almighty sports dollar. I’d like to see them petition the NCAA to do everything possible to rid college football and basketball of the slimy street agents, summer coaches, pimps, hustlers and con artists who undermine the authority of their high school coaches and teachers.
“I’d like them to urge the NCAA to start running its own summer games instead of leaving it to the shoe companies and NBA stars, and I’d like to see them work with their state high school athletic associations to adopt rules stipulating that only certified high school coaches can coach summer teams.
“I’d also like to see the high school coaches rededicate themselves to teaching humility, civility and respect for the opposition, the public and the media instead of letting young superstars grow into rude, selfish, egotistical adults who think the same rules that apply to the rest of society don’t apply to them.”