The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Three New Winter Tournament Venues
February 16, 2018
It is an unusual season when there is one big change for the finals sites of Michigan High School Athletic Association tournaments. This winter there are three really significant changes.
The MHSAA Team Wrestling Tournament begins the first of at least a four-year run on Feb. 23 and 24, 2018, at Wings Event Center in Kalamazoo. This event was held at Central Michigan University the past two years.
The following weekend, the MHSAA Individual Wrestling Tournament moves to Ford Field in Detroit, and it has also moved to a condensed schedule – two days, rather than three (March 2 and 3, 2018). This will reduce school and spectator costs. The demise of The Palace of Auburn Hills after the relocation of the Detroit Pistons necessitated the MHSAA’s site change.
The MHSAA Girls Basketball Tournament Semifinals and Finals moves to Van Noord Arena on the campus of Calvin College in Grand Rapids, March 15-17, 2018. The previous host, Michigan State University’s Breslin Student Events Center, could not commit to the MHSAA’s dates because of schedule conflicts with the NCAA Division I Women’s Basketball Tournament.
A single venue change is a challenge. Facilitating three major changes over four weeks will make this tournament season especially “interesting.” What is even more interesting is the long-term forecast.
These changes demonstrate how new forces are putting pressure on old relationships. College venues are available on fewer dates and for fewer years; and as they become less available, they also become more costly for high school tournaments. Expenses at commercial arenas are also escalating at more rapid rates than in the past.
Making or maintaining traditions for MHSAA tournaments over future seasons will be a continuing challenge.