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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Community Development

April 1, 2015

When those who lead, manage and deliver school sports do their jobs well, the whole child – body, mind and spirit – is educated. Students learn to lead, and they learn to follow. They learn to become good team captains and good teammates.
When the job is done well, we place good sports on the path to becoming great citizens. We elevate both school spirit and GPAs. We lower dropout rates and discipline problems.
When the job is done well, school sports is an essential component of school improvement, as well as of the community building and place making strategies that every progressive city and town in Michigan is thinking about.
Successful schools are the ones in the center of community life; and when the job is well done, school sports programs are central to the life of those schools.
Building a school program without sports is like constructing the physical school building without the mortar that holds things together. Building a community without comprehensive schools is just as foolish.