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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Staying Alive

June 9, 2015

It has been said by others more clever with a phrase than I am, “Travel has its dangers, but routine can be deadly.” 
World travel is something I'm passionate about and it has added adventure and perspective that have enriched my existence; but I do not dare pontificate on how other people choose to live their personal lives. That's each person's personal business and none of mine.  
However, at this stage in my career, I do feel comfortable suggesting that this travel metaphor is a healthy way to think about one's professional life, and a productive way to nurture the life of organizations. Many executives and their boards may get too comfortable with routine, emphasizing risk management more than innovation, reducing the chances of failure and criticism rather than seeking the adventure of new ways of thinking and acting that could lead to new ways of serving.  
I say, with massive respect for the traditional core values of school sports, that fear of doing big, untested things – risky adventures – has caused school sports organizations to miss opportunities for so many years that they have become close to irrelevant in the youth sports experience of this country. We have failed to travel, or taken such safe trips that we are dying rather than thriving on behalf of students, their schools and our society.
For the past half-dozen years, and especially in 2015-16, the MHSAA is in a traveling mode. In doing so, we add some danger to our lives, but at least we stay alive. In fact, we may never, ever have been as vibrant as we are right now.