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Opportunity Lost

October 25, 2013

This fall as I conducted Update meetings around our state, I met one-on-one with potential candidates for an administrative position the MHSAA has posted in anticipation of Assistant Director Randy Allen’s retirement in early 2014.

This is a part of the slow, personal process we have cultivated during the past 20 years that I credit for gathering our current collection of committed administrators that are excellent in so many ways and a pleasure to work with day-in and day-out.

We last used this process a decade ago in leading us to hire Assistant Directors Mark Uyl and Kathy Westdorp; and realizing that I had not conducted a series of one-on-one discussions in ten years, I have been lamenting great opportunities lost; for these conversations are beneficial in two important ways:

  • First, we learn about the lives of many terrific men and women; and I’m forever closer to them as human beings, whether or not they get the job the MHSAA has open.

  • Second, we learn of the hopes and fears these experienced people have for educational athletics; and I’m constantly putting their ideas into action at the MHSAA, whether or not they are ever employed at the MHSAA.

But I now lament a huge opportunity lost. Had I taken the time to visit with a colleague after every Update meeting I’ve conducted over the past 28 years, that would have provided more than 200 opportunities to learn about the lives and ideas of these people – the MHSAA’s richest resource.

I read recently that a vibrant organization is one that is always hiring, whether or not there is a job opening. That is, the organization is always interviewing its best people – always learning about them and from them, and is able to tap this resource promptly when opportunities arise.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.