Family Time
August 29, 2014
When my wife and I were raising two sons who participated in high school wrestling, we had two hopes before each large wrestling meet in which they participated. First, that they wouldn’t get hurt; and second, that they would win their last match of the day.
We didn’t care if that last match was for 7th, 5th, 3rd or 1st place. The ride home was just a lot brighter when the last match was a victory. We always struggled for the right words when the last match of the day was a loss.
So my wife and I found it especially interesting to read an article about Jeff Daniels published Aug. 7 in the Lansing State Journal that included this excerpt:
Daniels attributes some of his family’s closeness to life in Chelsea and traveling around Michigan to play hockey.
“I’m a big fan of soccer, however, we went hockey and never looked back,” he said. “Ben was 8, and Luke was 5 when they started in hockey in Ann Arbor. All those 5:45 a.m.’s on Yost Arena ice on Saturday and Sunday. All the way through the end of high school.
“I tell parents now, it’s not whether the kid excelled, it’s not, ‘Why didn’t you shoot instead of pass, ‘You’ve got to work on your slap shot.’ It’s not that,” he said.
“It’s the drive there and the drive back. And you talk about anything else except about the game. And we believe that the time we spent doing that, and not focusing on pounding your kid to be better at the next game when he’s 12 damn years old, is one reason we’re so close as a family when the kids are in their 20s.”
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.