
Athletic Directors Deliver
June 27, 2013
By John E. “Jack” Roberts
MHSAA Executive Director
During the past year I have had some interesting speaking engagements that took me to some other states and even to a far-away nation; but the two speaking assignments I have every year that I look forward to the most and work on the hardest are here in Michigan – at the large mid-winter conference and smaller mid-summer workshop for athletic directors.
After more than a quarter century of these two-a-year addresses, I wouldn’t be surprised if the audience is tiring of listening to me; but I have not tired of preparing to do my best for them ... which is a function of my great respect for them.
Athletic directors serve school sports where the rubber meets the road; and the road is routinely rough.
Athletic directors operate where policy and people meet – in fact, where they often collide.
Athletic directors are called on to administer rules and apply penalties. They are expected to enforce codes of conduct and the consequences for violations.
Athletic directors are told they must uphold standards – attendance, academic, behavioral. And when they do what they’ve been asked to do, and sometimes have done at great cost personally, athletic directors are subjected to criticism by students and parents and, too frequently, receive less than full backing by their superiors and school boards.
Because I know this, I am humbled to be in their company, much less allowed to address them.
On just such an occasion, March 16, 2008, this is how I described my role, and my great respect for the interscholastic athletic administrators of this state:
“Sometimes after I hear a song over and over, and I begin to really listen to the words, I might write those words down. Especially if it’s a song by Springsteen or John Fogerty or Jackson Browne.
“But after I do this, and I read the words on paper or even recite the words aloud, I’m always disappointed. The words, without the music, lose something. The lyrics are neither as moving nor as powerful without the melody.
“On occasion I have been complimented for my words about educational athletics, but I’ve come to appreciate that without the music, my words don’t work. And I’ve come to appreciate that you folks provide the music.
“Sometimes I may be the words of school sports in Michigan, but all the time you are the music of school sports in Michigan. You make the words meaningful, you make the words memorable, you make the words powerful, you make the words really happen. I don’t, and I get that."
During the summer, Second Half will publish a series of features describing how athletic directors deliver daily all over the state. Among those who will be featured are pictured above, clockwise from top left: Detroit Cass Tech's Edward Tomlin, Cedar Springs' Autumn Mattson, Croswell-Lexington's Rick Jakacki and Houghton Lake's Maureen Whidden.

Century of School Sports: Athletic Directors Indispensable to Mission of School Sports
By
Geoff Kimmerly
MHSAA.com senior editor
March 25, 2025
The Michigan High School Athletic Association began its first Bulletin of the 1943-44 school year by reviewing the previous year’s accomplishments as World War II raged on multiple fronts. Eugene B. Elliott, the state’s superintendent of public instruction, addressed “Those in Charge of Athletics in Michigan High Schools” with a challenge and a promise that “… your efforts to provide opportunities for physical development will enable thousands of high school students to take their places in a needy world.”
Students of history know athletics were seen at that time primarily as a way to provide increased physical education and prepare students for a next step into the military. But read again today, with a little different context, Elliott’s words seemingly still apply.
At the high school level alone, the MHSAA counts more than 700 athletic administrators guiding more than 170,000 student-athletes as they learn lessons from their athletic experiences that will help them contribute to the world in any variety of ways once their time in school sports is done.
A century ago, athletic administration still was handled primarily by district superintendents or high school principals. By the 1940s, “athletic director” was a role mentioned much more frequently – superintendents and principals found themselves taking on several other responsibilities, and school sports grew so quickly in participation and popularity that another administrator to lead those extracurriculars became increasingly necessary.
In 1958, the Michigan Association of Physical Education and Athletics was formed, and in 1982 renamed the Michigan Interscholastic Athletic Administrators Association. A close working relationship between the MHSAA and the state’s athletic directors has long been integral to the success of school sports in Michigan, and the MIAAA and MHSAA continue to strive hand-in-hand. The MHSAA has celebrated its 100th anniversary throughout the 2024-25 school year, and a century after its start, the major focus of the organization is providing support – and appreciation – for the work done by administrators at the local level.
Expectations for school sports programs have never been higher, and athletic directors have never been valued more. Current MHSAA Executive Director Mark Uyl writes in this winter’s benchmarks, “I am again reminded of how fortunate we are in Michigan to have so many athletic leaders across our diverse state who truly care about preserving and enhancing school sports for our young men and women.”
And an expectation from the 1977 edition of the textbook “Administration of High School Athletics” – co-written by first fulltime MHSAA executive director Charles E. Forsythe – continues to ring true as well: “Many challenges will confront (the athletic administrator) because of uncertainties that exist today. Meeting these challenges will make (the administrator’s) position in the school an even more important one.”
Previous "Century of School Sports" Spotlights
March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11: Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5: Everything We Do Begins with Participation - Read
Feb. 25: Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTO Athletic administrators and coaches attend a session during the MIAAA's annual conference earlier this month.