Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Michigan Leaders in 3 Sports Earn National Honors from NFHS Coaches Association
By
Geoff Kimmerly
MHSAA.com senior editor
January 16, 2024
Detroit Cass Tech boys basketball coach Steve Hall, Farmington Hills Mercy girls golf coach Vicky Kowalski and East Grand Rapids girls swimming & diving coach Butch Briggs and have been named a 2022-23 National Coach of the Year in their respective sports by the National Federation of State High School Associations (NFHS) Coaches Association.
They were selected by a committee including representatives from all eight NFHS sections – Michigan is part of Section 4 with Illinois, Indiana, Iowa and Wisconsin.
The following brief bios include an excerpts from each honoree’s coaching philosophy, which nominees were asked to submit after being identified as candidates for the awards.
Steve Hall guided Detroit Cass Tech to its first MHSAA Finals championship last season as the Technicians capped a 28-1 run. He’s 160-30 in his eighth season directing Cass Tech, with his team 9-0 this winter, and he has a career high school record of 370-103 having also coached at Detroit Rogers (1996-97 through 2004-05) and Detroit Northwestern (2005-06 through 2007-08). He led Rogers to three straight Class D championships from 2003-05, led Northwestern to its first Detroit Public School League championship in 30 years and Cass Tech to its first in the PSL in 19 seasons. He also coached collegiately as an assistant at Duquesne University (2008-09 through 2011-12) and Youngstown State University (2011-12 through 2014-15) before taking over at Cass Tech for the 2015-16 season. He has received multiple state Coach of the Year awards during his tenures at Rogers and Cass Tech, and also serves the latter as athletic director and boys cross country coach.
“My coaching philosophy is ‘Learning Life Skills Through Basketball.’ I have encountered many youngsters that value basketball more than anything. Therefore, I use basketball as a carrot to dangle to help them acquire life skills and other necessities that can benefit them in their lives. Ultimately, when the ball stops bouncing they may be quality fathers, husbands, principals, CEOs, etc., and positive contributors to society. My motto is, “Be better today than yesterday and better tomorrow than today.” My athletic philosophy is scholarships and championships in that order! We love to win. But winning is not only on the scoreboard but also in life. Accountability, Reliability, Dependability and Responsibility. “Do what you are supposed to do, be where you are supposed to be, every play and every day.” God has blessed me with high morals, values and unmatched energy to leave my student athletes better than I found them.”
Vicky Kowalski completed her 46th season this fall coaching Farmington Hills Mercy’s girls golf team, and led the program to its second-straight Lower Peninsula Division 2 championship and fourth MHSAA Finals title overall. Her teams also have won seven Regional and 21 league championships and were 220-50 in matches entering the season. She has received several coaching awards over the years including statewide awards from the Michigan Interscholastic Golf Coaches Association (MIGCA) and Michigan High School Coaches Association (MHSCA). Kowalski also is in her 22nd season as Mercy’s girls bowling coach and has coached multiple subvarsity seasons of basketball and volleyball as well. She’s been inducted into Halls of Fame by both MIGCA and the Michigan High School Interscholastic Bowling Coaches Association (MHSIBCA).
“I have always believed in participation. On all the teams I have coached, everyone plays – no one sits the bench. All my athletes have their opportunities to grow in the sport. I have always preached dedication and sportsmanship. The athletes practice well to perform well. They encourage teammates as well as competitors. I enjoy interaction with other coaches. We share coaching techniques and ideas for improving team performance.”
Milton “Butch” Briggs has led the East Grand Rapids girls swimming & diving team to a record 26 MHSAA Finals team championships, the first in 1978 and including six straight from 1981-86 and the program’s current three-year title streak. His girls program also has celebrated 105 individual or relay Finals champions and clinched 33 league team titles. Briggs has received several coaching awards, including nationally for his sport (girls and boys combined) from the National High School Athletic Coaches Association (NHSACA) in 2000 and the NFHS Coaches Association for boys swimming & diving in 2011. He entered this past fall season with a dual meet record of 522-65-1 over his career, which has spanned 49 years total, and his boys teams have won 12 MHSAA Finals. Briggs also has served as an assistant track coach at multiple schools and as MISCA president, and is in the MHSCA Hall of Fame.
“My coaching philosophy has been, and continues to be, a work in progress. I have formed relationships with hundreds of amazing young people. They have taught me life lessons in real time and real situations. As a neophyte coach, the experience revolved around winning. We worked together as a team, supported each other in and out of the pool, and won often. Thankfully, I became aware of the value within each athlete. Today, I attempt to interact with each athlete at every team activity and follow their progress in non-swimming endeavors. In short, when I removed my ego from the team's expectations and outcomes, the entire atmosphere was much more enjoyable and productive. And we are still capable of being successful. The Lord has put me in the right place at the right time.”
Six more Michigan coaches earned honors in Section 4. Stefanie Kerska was honored in boys swimming & diving after leading Ann Arbor Pioneer to its third-straight Lower Peninsula Division 1 Finals title under her leadership, and Asa Kelly was recognized in boys track & field after leading Benzie Central to the LPD3 Finals championship. Mt. Morris volleyball coach James Pender was honored after leading his team to the Division 2 Quarterfinals in 2022, when he also eclipsed 1,000 career coaching wins in the sport, and Traverse City St. Francis’ Julie Duffing was awarded in cross country after leading her program to the 2022 LPD3 Finals championship, the program’s second under her leadership. Haslett/Williamston girls lacrosse coach Chad Pastor was honored after leading his team to the Division 2 Semifinals last spring, and Hartland competitive cheer coach Candace Fahr was recognized after leading her team to the MHSAA Finals for the fourth time in her six seasons guiding the program.
The NFHS has been recognizing coaches through an awards program since 1982.