Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Playoffs Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 14, 2024
Winter practices have started, and high school hockey teams actually began games this week.
But for 72 schools across the state, it’s still football season – and they’d like to continue playing as many November games as possible.
This third week of MHSAA Playoffs features four Semifinals in 8-player – and we switch up the “1st & Goal” format to feature those games first below. We also have 32 11-Player Regional Finals, with winners this weekend needing just one more to book trips to Ford Field.
Games are tonight unless noted. Tickets for 11-Player Regional Finals are $9, and $10 for 8-player Semifinals, and more than 35 of the 36 games to be played will be streamed live on the NFHS Network. Scores and pairings will be updated all weekend at MHSAA.com.
8-Player Division 1
Indian River Inland Lakes (11-0) at Pickford (11-0), 1 p.m. Saturday
This is rematch from a year ago, when Inland Lakes won 12-0 on the way to finishing Division 1 runner-up. The Bulldogs have had only two single-digit games all season, including defeating Alcona 32-26 last week. Senior quarterback Aiden Fenstermaker is leading the march again, running for 1,463 yards and 22 touchdowns and throwing for 831 and 19, respectively. Pickford is seeking to make the Finals for the first time since 2019 and hasn’t played a game closer than 28 points. Senior quarterback Tommy Storey also is a two-way force, running for 1,341 yards and 24 TDs and throwing for 898 and 16 scores.
Mendon (10-1) at Deckerville (11-0), 1 p.m. Saturday
Mendon is just two years removed from playing for the Division 2 title, and avenged its only loss this fall by downing Climax-Scotts to open the playoffs. Junior Owen Gorham has run for 2,114 yards and 42 touchdowns – the rushing TDs already ranking third all-time in MHSAA history – and junior JT Lux follows with 1,160 yards and 14 scores on the ground. Deckerville is playing in its second-straight Semifinal and looking to make its first Final since 2017. The Eagles are averaging 49 points per game and haven’t scored fewer than 30.
8-Player Division 2
Onekama (10-1) at Crystal Falls Forest Park (10-1), Noon Saturday
Forest Park also avenged its lone loss during the playoffs, downing Powers North Central 34-12 last week, and the Trojans also are playing to get back to a championship game for the first time since 2017. Running back Dax Huuki is just a sophomore but leads the rushing attack with 1,267 yards and 18 touchdowns. Onekama won a combined eight games over the past four seasons before bouncing back big to reach the Semifinals for the first time since 2018, when the Portagers finished Division 2 runner-up. Junior quarterback Luke Bradford stands tall at 6-foot-5 and has thrown for 1,175 yards and 11 TDs and run for nine scores. Onekama fell to Marion in Week 2 but defeated the Eagles to open the postseason.
Morrice (10-1) at Britton Deerfield (10-1), 1 p.m. Saturday
Britton Deerfield is another fascinating comeback story, having finished 2-7 a year ago. The Patriots are in their fourth season of 8-player football and playing in their first Semifinal in either format since the school formed from its predecessors in 2011. They’ve run for 4,140 yards this fall, led by senior Luke Wiser with 1,549 with 27 touchdowns. Morrice will play in its third Semifinal over the last six seasons seeking to reach the championship game for the first time since winning Division 1 in 2018. The Orioles too have avenged their lone loss this fall, to Portland St. Patrick, and get it done with a defense giving up only 11.4 points per game and a pair of senior 1,000-yard rushers in Joel Fisher (1,464/18 TDs) and Wyatt Cartier (1,253/24).
11-Player Division 1
Belleville (10-1) at Detroit Catholic Central (11-0)
Even with Belleville’s loss to Howell in Week 9, this has remained one of the most anticipated matchups in the state all season as it’s been assumed these two powers would meet at some point. The last time, Belleville defeated DCC in a 2022 Regional Final, 33-10. After facing seven playoff teams plus an Ohio state title contender, the Shamrocks shouldn’t be daunted by Belleville’s success and star power. But that said, the Tigers are striding coming off their best win this fall, 42-7 last week over Saline.
Other Regional Finals FRIDAY Grand Blanc (9-2) at Rochester Adams (9-2), Detroit Cass Tech (9-2) at Macomb Dakota (10-1). SATURDAY Hudsonville (10-1) at Howell (11-0).
11-Player Division 2
Warren De La Salle Collegiate (8-2) at Birmingham Groves (11-0)
De La Salle has finished at Ford Field seven of the last 10 seasons, and two of the last six years did so after defeating Groves in Semifinals – including 43-15 in 2022. Groves is playing to reach a championship game for the first time, and the Falcons have never been in better position taking on the Pilots after tying their program record for wins last week. Groves hasn’t been challenged in a while, but does have victories over Harper Woods and West Bloomfield this fall. De La Salle is coming off handing Grosse Pointe South its only loss this season and will attempt a repeat performance tonight.
Other Regional Finals FRIDAY Portage Central (8-3) at Byron Center (10-1), Saginaw Heritage (8-3) at East Lansing (8-3), Orchard Lake St. Mary’s (8-3) at Gibraltar Carlson (10-1).
11-Player Division 3
Petoskey (11-0) at DeWitt (11-0)
Petoskey also has set a record for wins this season and will play in a Regional Final for the third time and first since 2014. The Northmen have navigated only two single-digit games this fall and prepped for this run in part with a 41-21 win over Clare in Week 9 – notable as Clare also was a league champion. DeWitt presents arguably their mightiest challenge as the Panthers are undefeated this late for the first time since their Division 3 championship season of 2020 and putting up 55.6 points per game despite a schedule that has three opponents also playing for Regional titles.
Other Regional Finals FRIDAY Grand Rapids Forest Hills Central (9-2) at Zeeland West (10-1), Mason (9-2) at Walled Lake Western (11-0), River Rouge (6-4) at Detroit Martin Luther King (8-3).
11-Player Division 4
Portland (11-0) at Niles (10-1)
For the second-straight season, Portland is undefeated playing Niles for a Regional championship, and last year advanced with a 21-14 win over the Vikings. The Raiders actually have played an identical playoff schedule as 2023 so far, and Niles has enjoyed plenty of familiarity as well with District wins over a pair of regular-season opponents from the Wolverine Conference. The Vikings’ shutout of Edwardsburg last week was their third in four weeks and sixth of the season, providing an intriguing challenge for a Raiders offense almost keeping pace with last year’s scoring at 41.5 points per game.
Other Regional Finals FRIDAY Grand Rapids South Christian (7-4) at Whitehall (8-3), Haslett (8-3) at Goodrich (10-1), Macomb Lutheran North (10-1) at Harper Woods (8-3).
11-Player Division 5
Kalamazoo United (9-2) at Grand Rapids Catholic Central (7-4)
This will be the fourth time United will play for a Regional title over the last seven seasons, and if the Titans are to advance for the first time they’ll have to deal with a GRCC program that has reached Ford Field six of the last eight years. After ending the regular season on a three-game skid but with all three defeats by single digits, the Cougars have impressed in the playoffs including squeaking past Grand Rapids West Catholic 21-18 last week. The Titans have won two rematches to open this postseason and faced playoff teams their last six games, losing only to Jackson Lumen Christi (39-21 in Week 9) along the way.
Other Regional Finals FRIDAY Gladwin (8-3) at Frankenmuth (11-0), Armada (10-1) at Pontiac Notre Dame Prep (9-1), Ann Arbor Father Gabriel Richard (7-4) at Flat Rock (9-2).
11-Player Division 6
Detroit Central (8-3) at Marine City (9-2)
Only three weeks ago, Marine City closed the regular season with a 37-15 win over Central. But as we’ve seen over the first two rounds of the playoffs, rematches can flip quickly, and the Mariners surely won’t be looking past this one as they pursue what would be a first Regional title since 2021. That first matchup arrived with Central coming off a close win over Detroit Denby for a Detroit Public School League City championship, and since that defeat the Trailblazers have won their playoff games by a combined 69-24. Marine City has picked up momentum as well, especially with last week’s 38-28 win over Warren Michigan Collegiate.
Other Regional Finals FRIDAY Boyne City (9-2) at Reed City (9-2). SATURDAY Lansing Catholic (8-3) at Newaygo (9-2), Constantine (8-3) at Jackson Lumen Christi (10-1).
11-Player Division 7
Schoolcraft (10-1) at Hudson (10-1)
The eight teams remaining in Division 7 have a combined seven losses, making all four matchups among the most intriguing as a group. These two are meeting for the first time since facing off in a 2001 Division 6 Semifinal, Hudson on a 10-game winning streak this season and Schoolcraft losing only in Week 3 by two points to Division 6 Constantine. Defense may dominate; the Eagles are giving up 9.9 points per game and just shut out a Lawton offense that averaged 35, while Hudson is giving up 8.4 ppg and hasn’t allowed more than seven since the first weekend in October.
Other Regional Finals FRIDAY Leslie (10-1) at Monroe St. Mary Catholic Central (11-0). SATURDAY North Muskegon (10-1) at Menominee (10-1), Pewamo-Westphalia (9-2) at Millington (10-0).
11-Player Division 8
Harbor Beach (11-0) at Fowler (11-0), Saturday
While featuring two of the state’s smallest 11-player schools, this might draw an above-proportion amount of attention as one of only two matchups of undefeated contenders in any 11-player bracket. Harbor Beach is seeking its first Regional title since 2018, and Fowler its first since 2019. Fowler finished the regular season third in Division 8 playoff-point average, and Harbor Beach downed top-ranked Clarkston Everest Collegiate 37-7 last week. The Eagles’ best three wins were against Division 7 teams, including two still playing.
Other Regional Finals FRIDAY Detroit Loyola (5-6) at Riverview Gabriel Richard (9-1). SATURDAY Beal City (9-2) at Iron Mountain (11-0), Reading (7-4) at Decatur (10-1).
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PHOTO Armada’s Jackson Malburg breaks into the open during last week’s District Final win over Hazel Park. (Photo by Adam Sheehan Photography.)