Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Central Lake/Ellsworth Remains Model of Football Cooperation
By
Tom Spencer
Special for MHSAA.com
September 24, 2021
The year was 1989, and Dutch Essenberg was a freshman at Ellsworth High School. Playing football simply was not an option.
His Lancers hadn’t fielded a team in years.
Little did he know that he would get the opportunity to play football his junior and senior years thanks to the vision of Hugh Campbell and Denny YoungeDyke.
Campbell, a renowned community member of Ellsworth, and YoungeDyke, then the football coach at Central Lake, started discussing a co-operative agreement between the two schools – located just seven miles apart – about the time Essenberg was entering high school.
Also at that time, Jack Roberts became the MHSAA’s executive director, a post he held for 32 years. If you ask Campbell, Roberts got there just in time. Roberts is credited with developing plans for smaller schools to sponsor cooperative teams, and his legacy also includes being a champion of 8-player football.
The co-op produced great results immediately. The Trojans went undefeated the first year and suffered only two losses the second.
Today, without a co-op and the 8-player format, student-athletes at Ellsworth and Central Lake would not be playing high school football.
That’s something of which Daryl Purdy is extremely aware. He was a senior lineman at Central Lake when the schools started playing football together in 1991. Today his son Garrett is a senior at Central Lake playing for the Central Lake/Ellsworth Trojans. And, Daryl serves as assistant coach for the team.
The Trojans share the honor of the longest-running football co-op in Michigan history with Manistee Catholic Central/Mason County Eastern, which also participates in 8-player. Central Lake/Ellsworth moved to 8-player in 2017, and immediate captured the Division 1 championship.
The Trojans are hosting Homecoming and Bellaire, a big rival, tonight on the gridiron.
“Without the co-op today, we would not have football in Central Lake - period,” Daryl Purdy pointed out. “Even with the two schools combined, we have to go 8-man to be competitive.
“As much as it meant to me to play football, it means even more to me to watch my son play and be able to help assistant coach … and be there with him and share the experience with him — it is just mind-blowing to me.”
The co-op is extra special for Garrett, knowing his Dad played on the first team and competed against the Lancers in other sports right after.
“It is special, that’s for sure,” the senior center and nose guard said. “I am pretty good friends with everyone from Ellsworth.
“We all have a bond that lasts after football season too,” he continued. “We are still a family after football.”
Purdy, the coach, agrees.
“That’s what amazes me the most … the kids even then and today,” he said. “We are a family and friends during football season.
“And then we go turn back to warriors again during basketball and baseball season,” he added. “It also makes it more special and even more competitive.”
YoungeDyke, now retired, coached 17 years total at Central Lake. He was assisted in the successful co-op launch by Campbell, then the Lancers’ basketball coach and now president of the Ellsworth village council.
YoungeDyke cites Campbell as the key to all of the co-op’s success today. As a basketball coach, Campbell welcomed the additional training the boys could get in the fall.
“He’s kind of Mr. Ellsworth,” YoungeDyke said. “His whole life has been dedicated to kids of Ellsworth.”
YoungeDyke insisted Campbell come on board for the first season to help the community buy-in process.
“(Campbell) goes, ‘Ah, I am not a football coach,’” YoungeDyke recalled. “I said, ‘You know what Hugh, you’re a coach. A coach is a coach. It’s the only way it’s going to work.’”
Campbell, who remained the assistant coach for nearly a decade, credits Roberts with making the co-op a reality.
“Denny (YoungeDyke) and I and some others in Central Lake had been talking about (a co-op) for a while,” Campbell said. “We didn’t get anywhere until the new MHSAA director (Roberts) came from Wisconsin, and he liked co-ops. It’s really helped a lot of kids.”
The blessing of the co-op by the MHSAA led to a new helmet melding the Ellsworth Lancers and the Central Lake Trojans featuring a Trojan sword crossing an Ellsworth lance. It was designed by the co-op’s first manager, 11-year old Drew YoungeDyke, the coach’s son.
Drew went to play quarterback in the fall of 1996 and 1997 for the Trojans, alongside Nick Hopp, the Trojans’ current athletic director.
The younger YoungeDyke recalls his father wanting to make sure the Ellsworth players felt welcomed in the co-op and thought a new helmet design would extend the welcome mat.
“The two mascots — the Lancers and the Trojans — just made it real simple,” Drew said. “I just took a lance and I took a Trojan’s broadsword, and I just crossed them.
“I was 11, and it wasn’t like I was a design expert then,” he continued. “I remember sketching it out in my little like Trapper Keeper. It’s pretty cool to see that years later.”
Many like Drew believe football in the two communities would have ended within five years had the co-op not been created.
Central Lake/Ellsworth is 1-3 this fall after a 44-40 loss to Pellston last week, but also will be added to the MHSAA record book when this season is done after combining with Indian River Inland Lakes for the highest-scoring 8-player game in state history. The teams combined for 152 points Sept. 11 in Inland Lakes’ 86-66 win.
Today’s coach, Chase Hibbard, is thrilled to have nine Ellsworth student-athletes on the 23-player roster.
“If it wasn’t for Ellsworth, we would not have a team,” Hibbard indicated. “Every year the pool from Ellsworth is growing.”
Essenberg, who played receiver, quarterback and running back, liked the idea of playing for the Trojans even if only to get him in better shape for his junior basketball season with the Lancers.
Now Essenberg hopes the co-op will provide his son Nolan with a chance to play high school football. Nolan is 11.
“We were all kind of nervous because you know it was a rival town,” Essenberg said. “I remember coach YoungeDyke saying ‘if you don’t like it, you can leave.’
“Nobody left.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Central Lake/Ellsworth’s receivers line up during a Week 4 game against Pellston. (2) Coaches (from left) Hugh Campbell, Denny YoungeDyke and Matt Peters talk things over with quarterback Drew YoungeDyke during the 1997 season. (3) Daryl, left, and Garrett Purdy. (4) Drew YoungeDyke’s helmet logo design remains a symbol of the community’s football cooperation 25 seasons later. (Photos courtesy of the Central Lake/Ellsworth football program.)