Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Bad Axe Sharp Again in Building on 2020 Success with 5-0 Start
By
Paul Costanzo
Special for MHSAA.com
September 30, 2021
When it comes to dishing out praise for the newfound success of the Bad Axe football program, those involved are doing plenty of finger pointing.
The good kind.
“I think it’s all the responsibility of our head coach, coach (Kal) Pokley,” Bad Axe senior offensive and defensive lineman Sam Hass said. “He was essential to our team – just his coaching skills and bringing us all together and getting us focused for our games.”
Pokley pointed right back.
“It really comes down to the kids and the parents,” he said. “The kids have really bought into the program. They’ve bought into our offense and our defense. They trust it, and they know it works. Because of that, we’ve been able to be more successful. They’re very hard workers, and they’ve been willing to put in the work in the offseason.”
They’re both right, and now the Hatchets are reaping the benefits. After a 2020 season that saw it win a share of the Greater Thumb Conference West title and earn its first playoff victory since 1978, Bad Axe is now off to a 5-0 start, its best since 2001.
“It’s a blast to see all of our hard work pay off – all the hard work we put in through the offseason,” junior quarterback and defensive back Keaton Braun said. “I think last year, winning our first league title in who knows how long, and our first playoff win and everything, it kind of puts in perspective how hard work can lead you in the right direction.”
Pokley took over the Bad Axe program as head coach prior to the 2020 season, after serving as a junior high and junior varsity coach the previous four seasons. He inherited a program that had a single playoff appearance (2014) since 2001, and just nine winning seasons during the playoff era (since 1975). The 1978 team lost in the Class C Final, but the three playoff wins that season represented the only three in program history prior to 2020.
But Pokley had coached the JV team to a perfect record in 2019, and saw the potential in the players within the program. While they opened the 2020 season with a 36-6 loss to Sandusky, Pokley’s optimism for the program didn’t waver, and his players backed that up, showing up early for a Sunday film session following that game. The Hatchets would win their next four, not allowing a “here we go again” attitude to creep in.
“As a coaching staff, that wasn’t going to be an option, so it wasn’t talked about,” Pokley said. “We had done some preseason polls, some meetings with the kids, and a bunch of the seniors from last year, they were very vocal early on that they weren’t OK with that, and they weren’t going to let that happen.”
The Hatchets finished the regular season 4-2, their other loss coming against Division 8 finalist Ubly, and defeated rival Elkton-Pigeon-Bay Port Laker in the opening round of the playoffs before losing 20-17 to Hemlock in the second round.
“It felt pretty good knowing that we had changed the culture,” Hass said. “For years, Bad Axe had kind of been on the (back) end of the league. Being part of a team that kind of flipped that around felt pretty good.”
That has continued into this season, as Bad Axe is perfect heading into Week 6 when it will take on another undefeated GTC West team, Reese. To get to this point, the Hatchets have ridden a balanced offensive attack and a dominant defense. After winning 42-33 in Week 1 against perennial Greater Thumb Conference contender Harbor Beach, the Hatchets have allowed just 14 points total over their past four games.
That defensive effort has been led by junior linebacker Jake MacPhee, who has 41 tackles on the season.
Offensively, the Hatchets have had multiple players stand out on different nights. Braun was the star against Harbor Beach, running for 165 yards and throwing for 146 more, along with two touchdowns. Griffin Meinhold (135 yards, two touchdowns) and Devyn Howard (116 yards, one touchdown) led the attack against Cass City, and Blake Talaski (82 yards, two touchdowns) handled things against Caro.
Braun is averaging an impressive 8.7 yards per carry through five weeks, and he’s well behind Meinhold (16.8) and Howard (17.2), who are spitting out big plays nearly every time they touch the ball.
“They’re focused, and they know they’re capable as long as they’re continuing to put in the hard work,” Pokley said. “Up to this point, they’ve really been focused on doing the right things – staying after practice, watching film, staying healthy and getting good grades. It’s really a blessing – I can’t say enough about this group of kids.”
The players said they’ve noticed a different energy around town and in their school, which has turned into big, excited crowds on Friday nights.
“There are a lot more people showing up to our games,” senior offensive and defensive lineman Austin Volmering said. “There’s a lot more cheering, and that helps us get more momentum.”
The Hatchets are hoping that momentum turns into another GTC West title, and then a longer playoff run. They aren’t shying away from the biggest of goals, either, as they feel they can play with anyone lined up in front of them. After seeing some of their league mates make deep runs, there’s a bit of a “why not us?” vibe in a program where that once seemed unthinkable.
“It motivates us a lot to see (Ubly, Harbor Beach and other GTC teams) getting to that stage in the playoffs, and know that a small-town team can play football with the bigger towns and bigger teams,” Meinhold said. “It means a lot knowing that they can do that, and we believe that we can, too.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) The Bad Axe offense, including Noah Braun (53) and Draiden Romas (24), lines up against Caro during their Week 5 matchup. (Middle) Blake Talaski (20) pulls in a touchdown grab against the Tigers. (Below) The Hatchets are off to their best season start since 2001. (Photos courtesy of the Bad Axe football program.)