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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Ishpeming Westwood/East Jordan football

1st & Goal: 2021 Playoff Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 2, 2021

The beginning of playoffs in any sport often is looked at as starting over or a second chance – especially by teams that maybe didn’t accomplish everything they’d wanted during the regular season.

MI Student Aid

A number of teams took advantage of those opportunities during the first weekend of these 2021 MHSAA Football Playoffs.

Of 144 games total, 38 were rematches from the regular season – and 18 were won by the other team this time, with a number of those highlighted in this week’s “review” below.

(And in case you’re wondering, the upcoming 11-Player District Finals and 8-Player Regional Finals feature 25 more rematches.)

11-Player Division 1

HEADLINER Dearborn Fordson 21, Detroit Cass Tech 14 (OT) Antonio Gates Jr. caught two touchdown passes including the eventual game winner in overtime as Fordson (8-2) moved on against a familiar playoff foe. Fordson had fallen to Cass Tech (6-4) in the playoffs the last two seasons and has faced the Technicians in the postseason eight straight years. Click for more from the Dearborn Press & Guide.

District Digest Howell 35, Hartland 28 (3 OT) The Highlanders (8-2) trailed Hartland 14-0 at halftime before coming back to avenge a Week 6 loss to the Eagles (7-3). Oxford 38, Clarkston 28 After losing to Clarkston 20-17 in Week 5 to cap a 1-4 start, the Wildcats (6-4) haven’t fallen again – with this win breaking a four-game losing streak against the Wolves (8-2). Belleville 14, Ann Arbor Huron 10 The Tigers (9-1) got their biggest scare since late September but held on to end Huron’s most successful season since 2001 at 8-2.

11-Player Division 2

HEADLINER Port Huron Northern 13, Port Huron 0 After falling to Port Huron High 14-7 just three weeks earlier, Northern (8-2) avenged with its third shutout of the season – highlighted by five tackles for loss, four sacks, two fumble recoveries and a blocked punt. The Huskies also broke a three-game losing streak against the Big Reds (6-4). Click for more from the Port Huron Times Herald.

District Digest Bay City Western 25, Midland Dow 23 The Warriors’ best season in a decade added another highlight, as Western (8-2) avenged its one-point Week 5 loss to the Chargers (6-4). Battle Creek Lakeview 49, Dexter 48 (OT) The Spartans (7-3) made it three straight seasons with a playoff win with a rain-soaked overtime extra point against the Dreadnaughts (5-5). Muskegon Mona Shores 31, Grand Rapids Forest Hills Central 7 The reigning champion’s potential all-road game march back to Ford Field began in a big way as Mona Shores (8-2) handed host Forest Hills Central (8-2) a playoff loss for the third time in four seasons.

Harper Creek/River Rouge football

11-Player Division 3

HEADLINER River Rouge 14, Harper Woods 6 (OT) The reigning Division 3 runners-up rallied after halftime with all of their points and a defensive stand, holding Harper Woods (7-3) to its fewest points this season. River Rouge (7-2) has won a playoff game eight of the last 10 years.

District Digest Allen Park 28, Riverview 20 The Jaguars (8-2) ended Riverview’s season for the third time in four years, this time with the Pirates (9-1) suffering their only defeat in the playoffs for the second straight. St. Joseph 29, Zeeland West 26 The Bears (6-4) bounced back from four straight losses – including three by six points or fewer – to end up on the positive side of a close one against the Dux (6-3). Mount Pleasant 37, Marquette 6 The Oilers (10-0) won this matchup of league champions to reach double-digit wins for the second time in four seasons, ending Marquette’s at 7-3.

Marquette/Mount Pleasant football

11-Player Division 4

HEADLINER Cadillac 42, Fruitport 35 Cadillac’s outstanding defense received one of its toughest challenges as Fruitport rallied late to pull within a score before the reigning Division 4 runner-up held on for the win. Cadillac (8-2) scored its most points in a game this season, but Fruitport (4-6) also scored the most the Vikings have allowed – with both offenses perhaps benefitting from a second look as Cadillac had won their Week 2 meeting 28-12. Click for more from the Cadillac News.

District Digest Three Rivers 9, Vicksburg 7 In avenging a 46-27 Week 6 loss to Vicksburg (8-2), Three Rivers (6-4) also won a playoff game for the first time since 2017. Croswell-Lexington 6, Pontiac Notre Dame Prep 0 The Pioneers (9-1) scored the game’s lone points in the first quarter and held on for a second-straight shutout and fourth this season, against a Notre Dame Prep team (7-3) that averaged 37 points per game entering the weekend. Livonia Clarenceville 36, Madison Heights Lamphere 28 The Trojans (9-1), playing as independents this fall, are enjoying their best season since 2013 with just a three-point Week 7 loss to Berkley from being undefeated and Lamphere (7-3) the second league champ they’ve defeated.

Grand Rapids South Christian/Plainwell football

11-Player Division 5

HEADLINER Clare 32, Gladwin 12 It’s a rare season when Clare is left out of the Jack Pine Conference title, but the second-place Pioneers made some major amends by handing the champion Flying G’s (9-1) their lone loss to end their season. Gladwin had won the first meeting 48-42 in Week 7. Al Warner scored all five of Clare’s touchdowns, including with runs of 50 and 79 yards. Click for more from the Mount Pleasant Morning Sun.

District Digest Olivet 3, Williamston 0 (OT) Tyler Latunski’s 22-yard field goal was the difference in this matchup of league champions, after Olivet (8-2) had also edged Williamston (6-4) 20-19 in Week 8. Grand Rapids West Catholic 42, Comstock Park 0 The Falcons reached 40 points for the seventh time this season in moving to 9-1 overall, while shutting down a Comstock Park offense that had averaged nearly 51 points per game during that team’s 9-0 regular season. Dundee 6, Macomb Lutheran North 0 The Vikings (6-4) earned their first District Final berth since 2011, against a Mustangs team (6-4) that shared a league title.

11-Player Division 6

HEADLINER Michigan Center 8, Jonesville 6 A scoreless game through three quarters played out dramatically in the fourth as Michigan Center (9-1) put the first points on the board and kept Jonesville from tying after its lone touchdown. The Cardinals then made a near-goal line stand to close out a second playoff win over the Comets (9-1) in as many seasons. Click for more from the Jackson Citizen Patriot.

District Digest Calumet 35, Menominee 20 The Copper Kings (8-2) also won a matchup of league champions, defeating Menominee (5-5) in the playoffs for the third straight season. Boyne City 19, Grayling 18 The Ramblers (9-1) stopped a two-point conversion try late, avenging last season’s District Final loss to the Vikings (7-3). Detroit Southeastern 16, Detroit Pershing 0 The Jungaleers (7-3) have won seven straight, with this shutout of Pershing (5-5) their second on the field this season and part of a defensive effort that’s given up only 9.5 points per game over its last six played (with two wins coming by forfeit).

Negaunee/Gladstone football

11-Player Division 7

HEADLINER New Lothrop 34, Montrose 7 The reigning Division 7 champion Hornets (7-3) opened with a decisive win over one of the other two co-champions in the Mid-Michigan Activities Conference, avenging a 35-14 Week 5 loss to the Rams (7-3). New Lothrop and Montrose also had entered the playoffs tied for the No. 10 spot in Division 7. Click for more from the Owosso Argus-Press.

District Digest Elkton-Pigeon-Bay Port Laker 49, Reese 6 After falling to Reese 27-18 in Week 7, Laker (8-2) found what worked in the rematch and remains the only one of three Greater Thumb Conference West co-champions still standing. The Rockets (8-2) had averaged nearly 32 points per game entering the weekend. Ishpeming Westwood 44, East Jordan 6 The Patriots (9-1) held an eighth opponent this season to single digits in winning a matchup of league champions over the Red Devils (6-3). Hemlock 20, Bad Axe 12 The Huskies (6-4) have emerged from a 2-3 start to win three of their last four, including this one over that third GTC West co-champion. Bad Axe still has plenty to celebrate; in addition to the league title, the Hatchets (7-3) posted their highest win total since 2001.

11-Player Division 8

HEADLINER Addison 24, Centreville 16 Given these teams’ defensive prowess, this score makes sense – and this win may soon be recalled among the Panthers’ best at least since the turn of the century. Not only was Centreville the reigning Division 8 champion, but Addison (9-1) reached its highest win total since 2006 in tying the most points the Bulldogs (7-3) had given up over the last three seasons. Click for more from the Adrian Daily Telegram.

District Digest Muskegon Heights Academy 66, Holton 42 The Tigers (6-4), who didn’t play last season and won just one game over the previous two, earned their first playoff victory since 2010. Fowler 28, Flint Beecher 0 The Eagles (7-3) went on the road and came back with their third shutout in five games. Rochester Hills Lutheran Northwest 13, Marine City Cardinal Mooney 12 The last month has seen an incredible turnaround for Lutheran Northwest, which went 0-7 a year ago and opened this season 1-4 before winning five straight including this one with a touchdown on the last play of the game. Mooney had won their Week 2 matchup 31-7. 

Beal City/Bark River-Harris football

8-Player Division 1

HEADLINER Britton Deerfield 36, Deckerville 14 Despite losing its starting quarterback to injury at the end of the regular season, Deerfield (9-1) rallied for the most impressive win so far of its 8-player debut. A defense that has shined all fall continued to do so as well – Deckerville (8-2) hadn’t been held to 14 or fewer points in a game since 2018. Click for more from the Adrian Daily Telegram.

Regional Roundup Rudyard 38, Munising 14 After finishing as one of three runners-up in the Great Lakes Eight Conference East, Rudyard (8-2) topped the champion, avenging a 30-12 Week 4 loss to the Mustangs (7-3). Indian River Inland Lakes 38, Rogers City 24 The Bulldogs (10-0) faced one of their toughest matchups of the season, but emerged to earn a showdown this week with also 10-0 Suttons Bay. Martin 41, Tekonsha 0 This win over another league champion was Martin’s third-straight shutout and pushed the Clippers to 10-0.

8-Player Division 2

HEADLINER Colon 35, Portland St. Patrick 13 The Magi (9-1) will move on this time after falling to Portland St. Patrick in last year’s Regional Final and watching the Shamrocks finish Division 2 runners-up for the second-straight season. Colon held St. Patrick (9-1) to its fewest points in a game since 2018, sticking almost exactly to the 11.2 it’s giving up this fall. Click for more from the Sturgis Journal.

Regional Roundup Crystal Falls Forest Park 8, Lake Linden-Hubbell 0 The Trojans (8-2) won for the first time in three weeks by avenging their first loss of the season, to the Lakes (7-3), and to earn a rematch with the team that dealt Forest Park its other defeat (Powers North Central). Hillman 32, Mio 26 The Tigers’ 1-3 start is becoming a distant memory as they’ve won six straight with this one avenging a Week 2 12-0 defeat to the Thunderbolts (6-4). Kinde North Huron 48, Mount Pleasant Sacred Heart 21 Just as we saw a number of teams avenge in rematches over the weekend, North Huron (10-0) instead was able to hold off the Irish for the second time. Sacred Heart (7-3) had finished second to the Warriors in the North Central Thumb League Stars.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (1) Westwood's Zach Carlson [2] gets around East Jordan's Granger Kitson [25] and down to the 1-yard-line before getting tackled. (2) Harper Woods and River Rouge players prepare for contact Friday. (3) A Mount Pleasant defender attempts to wrap up a Marquette ball carrier. (4) A Grand Rapids South Christian ball carrier eludes a pair of Plainwell defenders. (5) Gladstone quarterback Nate Young [6] holds onto the ball before getting tackled by Negaunee's Eli VanBuren [8], Jed Anderson [35] and another defender. (6) Beal City defenders pull down a Bark River-Harris ball carrier in their Division 8 matchup. (Photos by Cara Kamps (1 and 5), Quintin Love Jr. (2), High School Sports Scene (3 and 6) and Gary Shook (4).