
Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at DougDonnelly@hotmail.com with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

'Lapeer Through and Through,' Schmidt Surpasses Half-Century in Coaching
By
Paul Costanzo
Special for MHSAA.com
April 2, 2025
Manny Schmidt still wants to be at track practice.
After 50-plus years coaching in Lapeer, the man they call Coach Manny has not lost his love for helping student-athletes – and at this rate, he might go another 50.
“I told my wife years ago that the first day I don’t feel like going to practice, that I’d rather be somewhere else, that’s the day I’m done,” Schmidt said. “And it hasn’t happened yet. Obviously, you have bad days and things like that. But track, and right now practice, it just keeps me going.”
Schmidt, who is the head boys track & field coach at Lapeer, began coaching track as an assistant in 1974, and has remained there – and Lapeer East, then back at Lapeer when the schools merged back together – ever since. On Friday, April 11, he will be honored at an event at Lightning Rounds in Lapeer for his years of service to Lapeer athletes. The event begins at 7:30 p.m., following the Lapeer Lightning Co-Ed Relays.
“Manny has been a staple of Lapeer Athletics through many different renditions over the years,” Lapeer athletic director Shad Spilski said. “His willingness to help student-athletes grow and achieve their goals is all he wants out of his athletes. Manny spends, and has spent, countless hours over several decades providing athletes multiple opportunities to hone their skills. He not only coaches, but he is one of Lapeer athletes’ biggest fans and supporters. You will always find him at other sporting events cheering on athletes and his coaching colleagues. He truly is Lapeer through and through.”
Schmidt came to Lapeer to teach English in December of 1972 after graduating from Western Michigan University. He had attended high school at St. Joseph Catholic, and was unfamiliar with Lapeer.
But it didn’t take long for him to fall in love with the school community after receiving the assignment.
“Almost immediately,” he said. “I started in December; the teacher had left and I got the job in December. Three days later, they had a staff Christmas party that I got invited to, and all of my close friends over the years, many of them, I guess, I met at that party.”
Coaching was always something Schmidt wanted to do. He played basketball and ran track in high school, and had a basketball coach who made a big impact on his life. He wanted to do the same for others.
In the spring of 1974, during his first full year of teaching English at Lapeer, he got that chance as the assistant track coach. He has since coached cross country – working to start the Lapeer East girls program in the 1990s – junior varsity football and middle school basketball. He also served as a basketball official for more than 30 years.
“I just liked being part of it,” he said.
Throughout his five decades coaching track, Schmidt has worked with athletes in every event. While middle and long distance are what he’s long enjoyed coaching, he’s currently working with the Lapeer throwers and high jumpers, as head cross country coaches Russ Reitz and Bill Spruytte are also coaching track.
“In our program, we have four of us (Schmidt, Reitz, Spruytte and Anthony Merlo), and we all have equal voice, we all coach together,” Schmidt said. “On any given day, and that’s the nice thing, I could be with anything. I could be with the hurdlers.”
This past year, Schmidt returned to the Lapeer cross country staff as an assistant, saying he was honored that the current coaches respected him enough to call him back.
But for them, it was an honor to have him.
“Working with Manny is like having access to decades of knowledge,” said fellow cross country assistant Christine Cerny. “It is such a privilege to be able to draw from that and learn from that myself. It’s so awesome to be able to coach alongside him after he has coached my kids.”
During his time, Schmidt has coached multiple generations of Lapeer families, including his own. His children Corrinne and Jennifer both ran for him, as did his grandchildren Morgan, Mason and Colton.
And by his side the entire time has been his wife, Val, who worked as a scorekeeper during meets.
“When I started coaching, she would be the person at all our home cross country meets and all our home track meets who sat there and kept track by hand,” Schmidt said. “Probably the happiest person with this new technology is my wife – now she doesn’t have to do it. When we have invites, she’ll do medals and stuff like that.”
Technological changes have been abundant for high school athletes over the past five decades, not just in competition but outside of it. Schmidt recalls returning to Lapeer from away meets and having athletes line up at the school’s two payphones to call their parents.
“Now, when we get back, everyone has called home and their rides are there waiting,” Schmidt said.
Throughout his time, Schmidt has done plenty of winning and coached several athletes who have moved on to compete at the college level. But the relationships he’s created are what he values most.
“Nobody’s luckier than I am with where I taught and where I coached, and who I’ve coached with over the years,” Schmidt said. “You have to look forward to going to work, and I hate to use the word ‘work’ with coaching. It is, I guess. But there’s just so much good with it.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at paulcostanzo3@gmail.com with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Clockwise from the top left: (1) Manny Schmidt (standing, second from left) coaches the Lapeer White Junior High girls basketball team. (2) Schmidt, top middle, takes a photo with Lapeer’s boys track & field team last spring. (3) Schmidt, left, has coached three of his grandchildren including Morgan Turk. (4) Schmidt, far left, takes a photo with the 2011 Lapeer East cross country teams. (5) Schmidt, standing far right, coaches Michelle Brundage during the 1991 Meet of Champions. (Middle) Schmidt looks on during an event. (Photos provided by the Lapeer athletic department.)