Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
'Lapeer Through and Through,' Schmidt Surpasses Half-Century in Coaching
By
Paul Costanzo
Special for MHSAA.com
April 2, 2025
Manny Schmidt still wants to be at track practice.
After 50-plus years coaching in Lapeer, the man they call Coach Manny has not lost his love for helping student-athletes – and at this rate, he might go another 50.
“I told my wife years ago that the first day I don’t feel like going to practice, that I’d rather be somewhere else, that’s the day I’m done,” Schmidt said. “And it hasn’t happened yet. Obviously, you have bad days and things like that. But track, and right now practice, it just keeps me going.”
Schmidt, who is the head boys track & field coach at Lapeer, began coaching track as an assistant in 1974, and has remained there – and Lapeer East, then back at Lapeer when the schools merged back together – ever since. On Friday, April 11, he will be honored at an event at Lightning Rounds in Lapeer for his years of service to Lapeer athletes. The event begins at 7:30 p.m., following the Lapeer Lightning Co-Ed Relays.
“Manny has been a staple of Lapeer Athletics through many different renditions over the years,” Lapeer athletic director Shad Spilski said. “His willingness to help student-athletes grow and achieve their goals is all he wants out of his athletes. Manny spends, and has spent, countless hours over several decades providing athletes multiple opportunities to hone their skills. He not only coaches, but he is one of Lapeer athletes’ biggest fans and supporters. You will always find him at other sporting events cheering on athletes and his coaching colleagues. He truly is Lapeer through and through.”
Schmidt came to Lapeer to teach English in December of 1972 after graduating from Western Michigan University. He had attended high school at St. Joseph Catholic, and was unfamiliar with Lapeer.
But it didn’t take long for him to fall in love with the school community after receiving the assignment.
“Almost immediately,” he said. “I started in December; the teacher had left and I got the job in December. Three days later, they had a staff Christmas party that I got invited to, and all of my close friends over the years, many of them, I guess, I met at that party.”
Coaching was always something Schmidt wanted to do. He played basketball and ran track in high school, and had a basketball coach who made a big impact on his life. He wanted to do the same for others.
In the spring of 1974, during his first full year of teaching English at Lapeer, he got that chance as the assistant track coach. He has since coached cross country – working to start the Lapeer East girls program in the 1990s – junior varsity football and middle school basketball. He also served as a basketball official for more than 30 years.
“I just liked being part of it,” he said.
Throughout his five decades coaching track, Schmidt has worked with athletes in every event. While middle and long distance are what he’s long enjoyed coaching, he’s currently working with the Lapeer throwers and high jumpers, as head cross country coaches Russ Reitz and Bill Spruytte are also coaching track.
“In our program, we have four of us (Schmidt, Reitz, Spruytte and Anthony Merlo), and we all have equal voice, we all coach together,” Schmidt said. “On any given day, and that’s the nice thing, I could be with anything. I could be with the hurdlers.”
This past year, Schmidt returned to the Lapeer cross country staff as an assistant, saying he was honored that the current coaches respected him enough to call him back.
But for them, it was an honor to have him.
“Working with Manny is like having access to decades of knowledge,” said fellow cross country assistant Christine Cerny. “It is such a privilege to be able to draw from that and learn from that myself. It’s so awesome to be able to coach alongside him after he has coached my kids.”
During his time, Schmidt has coached multiple generations of Lapeer families, including his own. His children Corrinne and Jennifer both ran for him, as did his grandchildren Morgan, Mason and Colton.
And by his side the entire time has been his wife, Val, who worked as a scorekeeper during meets.
“When I started coaching, she would be the person at all our home cross country meets and all our home track meets who sat there and kept track by hand,” Schmidt said. “Probably the happiest person with this new technology is my wife – now she doesn’t have to do it. When we have invites, she’ll do medals and stuff like that.”
Technological changes have been abundant for high school athletes over the past five decades, not just in competition but outside of it. Schmidt recalls returning to Lapeer from away meets and having athletes line up at the school’s two payphones to call their parents.
“Now, when we get back, everyone has called home and their rides are there waiting,” Schmidt said.
Throughout his time, Schmidt has done plenty of winning and coached several athletes who have moved on to compete at the college level. But the relationships he’s created are what he values most.
“Nobody’s luckier than I am with where I taught and where I coached, and who I’ve coached with over the years,” Schmidt said. “You have to look forward to going to work, and I hate to use the word ‘work’ with coaching. It is, I guess. But there’s just so much good with it.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at paulcostanzo3@gmail.com with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Clockwise from the top left: (1) Manny Schmidt (standing, second from left) coaches the Lapeer White Junior High girls basketball team. (2) Schmidt, top middle, takes a photo with Lapeer’s boys track & field team last spring. (3) Schmidt, left, has coached three of his grandchildren including Morgan Turk. (4) Schmidt, far left, takes a photo with the 2011 Lapeer East cross country teams. (5) Schmidt, standing far right, coaches Michelle Brundage during the 1991 Meet of Champions. (Middle) Schmidt looks on during an event. (Photos provided by the Lapeer athletic department.)