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FOR IMMEDIATE RELEASE -- January 11, 1999
Contact: John Johnson or Andy Frushour-- 517.332.5046

Enclosed are 11 public service announcements for your station's use during your regular or sports programming for this winter. Each announcement runs between 20 and 30 seconds in length.

The Michigan High School Athletic Association is a non-profit interscholastic athletics service organization, made up of member schools from your community and other parts of the state. The Association office is based in East Lansing. We hope that you will find the enclosed announcements useful. We will be sending mailings on a quarterly basis.

Outlets originating contests in any MHSAA-sponsored tournament are required to provide 90 seconds of air time to the Association per game. These scripts may be used to fulfill that requirement.
If you have any questions, or desire additional material, feel free to contact our office at 517/332-5046; by fax at 517/332-4071; by e-mail off the MHSAA Website Home Page -- www.mhsaa.com.

During the month of February, the finalists and scholarship recipients of this year's M-H-S-A-A Scholar-Athlete Award, underwritten by Farm Bureau Insurance, will be announced. Find out who's been selected by visiting the M-H-S-A-A Web Site at m-h-s-a-a DOT com! The finalists are posted on the web site now; the fall sports recipients will be announced February 9; followed by the winter sports recipients on February 16; and the spring sports recipients on February 23. All scholarship recipients will be honored at the M-H-S-A-A Boys Basketball Finals on March 25.

A public service message from the M-H-S-A-A and (Your station's call letters.)

(Public service announcement director please note -- If your station policy does not allow the mention of Farm Bureau Insurance, simply strike the phrase "underwritten by Farm Bureau Insurance" before airing this announcement.)

To emphasize the importance of healthy eating habits in school sports, the Michigan High School Athletic Association's Sports Nutrition Award, underwritten by the United Dairy Industry of Michigan, will award cash prizes to schools and scholarships to student-athletes in the 24 sports in which the Association sponsors a post-season tournament. For more information, contact the M-H-S-A-A office in East Lansing; or the United Dairy Industry of Michigan office in Okemos. A public service message from the M-H-S-A-A and (Your station's call letters).

(Public service announcement director please note -- If your station policy does not allow the mention of the United Dairy Industry of Michigan, simply strike the phrase "underwritten by the United Dairy Industry of Michigan" before airing this announcement.)

Here's what a few kids have said about their parent's sportsmanship at school games: "Sometimes I just wish they'd keep our parents out of the gym, and the games would probably be more fun." "We'd get thrown out of games if we acted that like that, I don't know why the parents think they have a right to act that way." "It's tough to be a role model for others when you can't even be a role model for us." Parents, the kids have a simple message - They need you to be a good sport! A public service message from the Michigan High School Athletic Association and (your station's call letters).

Everyone's always looking for the best view of the action they can get when they go a game. But did you know you can be right on top of the action and help kids at the same time? Upgrade your seats to the front row by becoming a school coach or registered game official. For more information contact your local school athletic administrator or the Michigan High School Athletic Association in East Lansing. A public service message from the M-H-S-A-A and (your station's call letters).

In our day to day living, you win a few and you lose a few. You learn from your mistakes and build on your successes. You earn your stripes. School sports are a lot like life. You taste the good and the bad, you learn how to work as a team with your schoolmates, and most of all, you earn your spot on the team - by being enrolled in the school you represent and meeting all of the necessary classroom and conduct standards. That's why high school sports are A Privilege To Play! A public service message from the Michigan High School Athletic Association and your station's call letters.

The most popular conference of its type in the country is the M-H-S-A-A's Women In Sports Leadership Conference. Record crowds have packed this seminar the past few years, which is for anyone interested in becoming an athletic coach, official or administrator. Student-athletes are also encouraged to attend. The 12th annual Women In Sports Leadership Conference will take place in Lansing, February 6 and 7. For more information, contact the Michigan High School Athletic Association in East Lansing. A public service message from the M-H-S-A-A and (your station's call letters).

The finals of the 2000 Michigan High School Athletic Association Girls Competitive Cheer Tournament will take place on March 4 at Lake Orion High School. The action begins at 11 a.m. Make plans now to attend this year's girls competitive cheer finals at Lake Orion on March 4. A public service message from the M-H-S-A-A and (your station's call letters).

Hockeytown turns into Wrestlingtown when the M-H-S-A-A Lower Peninsula Individual Finals take place at Joe Louis Arena in Detroit, March 9, 10 and 11. Watch all 4 divisions of competition on 12 mats as nearly 900 wrestlers vie for top honors. Reserved seat tickets are now on sale at the Joe Louis Arena box office or at TicketMaster outlets statewide. Become a citizen of Wrestlingtown - attend the M-H-S-A-A Lower Peninsula Individual Wrestling Finals, March 9, 10 and 11, at Joe Louis Arena in Detroit. A public service message from the M-H-S-A-A and (your station's call letters.)

The finals of the 2000 M-H-S-A-A Girls Volleyball Tournament will take place on March 17 and 18 in Kalamazoo. For the first time in 2000, the finals will involve teams from both the Upper and Lower Peninsulas. This year's finals will also feature the annual CHAMPS Clinic for middle school students and the Legends of the Games presentation. Make plans now to attend this year's girls volleyball finals on March 17 and 18 in Kalamazoo. A public service message from the M-H-S-A-A and (your station's call letters).

The semifinals and finals of the 2000 MHSAA Boys Basketball Tournament will be played at the Breslin Student Events Center in East Lansing, March 23, 24, and 25. This is your opportunity to see some of the boys basketball in the state!

Tickets are now on sale at the Breslin Center Box Office. This year's finals will be televised live on FOX Sports Net. Consult your local listings. A public service message from the M-H-S-A-A and (your station's call letters).

You can catch all the drama, excitement and emotion of high school athletics at its finest when the 2000 Michigan High School Athletic Association (name of event) Finals take place on (date) at (location).

Don't miss out on this opportunity to watch this year's championship. A public service message from the M-H-S-A-A and (Your station's call letters).

PUBLIC SERVICE DIRECTOR: Please insert the following championship events, sites and dates from the following page into the above announcement to fit your local needs.