FOR IMMEDIATE RELEASE
August 23, 1999
Contact: John Johnson or Andy Frushour
517.332.5046 or www.mhsaa.com

Following are 10 public service announcements for your station's use during your regular or sports programming for this coming fall. Each announcement runs between 20 and 30 seconds in length.

The Michigan High School Athletic Association is a non-profit interscholastic athletics service organization, made up of member schools from your community and other parts of the state. The Association office is based in East Lansing. We hope that you will find the enclosed announcements useful. We will be sending mailings on a quarterly basis.

Outlets originating contests in any MHSAA-sponsored tournament are required to provide 90 seconds of air time to the Association per game. These scripts may be used to fulfill that requirement.

If you have any questions, or desire additional material, feel free to contact our office at 517/332-5046; by fax at 517/332-4071; by e-mail off the MHSAA Website Home Page -- www.mhsaa.com.

Over 3 thousand of the state's top student-athletes will be recognized for excelling academically and in school activities through the Michigan High School Athletic Association's Scholar-Athlete Award, underwritten by Farm Bureau Insurance. The applicants will be in the running for a total of 24 one-thousand dollar college scholarships -- one in each sport in which the M-H-S-A-A sponsors a post-season tournament. The application deadline is November 22, so contact your high school counselor today! A public service message from the M-H-S-A-A and (Your station's call letters).

(Public service announcement director please note -- If your station policy does not allow the mention of Farm Bureau Insurance, simply strike the phrase "underwritten by Farm Bureau Insurance" before airing this announcement.)

To emphasize the importance of healthy eating habits in school sports, the Michigan High School Athletic Association's Sports Nutrition Award, underwritten by the United Dairy Industry of Michigan, will award cash prizes to schools and scholarships to student-athletes in the 24 sports in which the Association sponsors a post-season tournament. For more information, contact the M-H-S-A-A office in East Lansing; or the United Dairy Industry of Michigan office in Okemos. A public service message from the M-H-S-A-A and (Your station's call letters).

(Public service announcement director please note -- If your station policy does not allow the mention of the United Dairy Industry of Michigan, simply strike the phrase "underwritten by the United Dairy Industry of Michigan" before airing this announcement.)

So you want to be a good sport? If you do, you'll have to follow the rules, and follow them without exception. OK…the first rule of good sportsmanship is to show respect. Rule number two is - see rule number one! When you really think about it, it's not that hard to be a good sport! A public service message from the Michigan High School Athletic Association and (your station's call letters).

Everyone wants to be in the mix…to be part of the game…to get into the action. If you have an interest in sports and helping educate young people in your community, you can join the action by becoming a school coach or registered game official. For more information contact your local school athletic administrator or the Michigan High School Athletic Association in East Lansing. A public service message from the M-H-S-A-A and (your station's call letters).

There's no such thing as a right to play school sports. Taxes don't buy you the privilege. School sports are for those kids who make the grade - by being enrolled in the school they represent and meeting all of the necessary classroom and conduct standards. It's that level playing field that make high school sports A Privilege To Play! A public service message from the Michigan High School Athletic Association and your station's call letters.

The finals of the 1999 Michigan High School Athletic Association Boys Soccer Tournament will be played on November 13, with the Division One and Three finals at at Bloomfield Hills Andover High School; the Division Two and Four finals at Lowell High School. The action begins at both sites at 11 a.m. This is your opportunity to see some of the best high school soccer anywhere! Make plans now to attend this year's boys soccer finals on November 13. A public service message from the M-H-S-A-A and (your station's call letters).

The semifinals and finals of the 1999 Michigan High School Athletic Association Girls Basketball Tournament will be played at the Rose Arena in Mt. Pleasant, December 2, 3, and 4. For the past two years, all-time record crowds have provided an electric atmosphere for this annual fall classic. This is your opportunity to see some of the best girls basketball anywhere! Make plans now to attend this year's championships at the Rose Arena in Mt. Pleasant, December 2, 3, and 4. A public service message from the M-H-S-A-A and (your station's call letters).

The 1999 Michigan High School Athletic Association Football Playoffs will culminate in the Pontiac Silverdome on Nov. 26 and 27 with eight champions being crowned. The finals in Classes A-B-C-D will be played on Nov. 26th, while the title games in Classes Double A, Double B, Double C and Double D will take place on the 27th. Don't miss this opportunity to attend high school football's crowning moment. Make plans now to attend this year's championships at the Pontiac Silverdome, Nov. 26 and 27. A public service message from the M-H-S-A-A and (your station's call letters.)

Join nearly 2,000 student-athletes representing nearly 500 schools at the Michigan High School Athletic Association's Lower Peninsula Cross Country Finals at Michigan Speedway near Brooklyn on November 6th. Watch action in both boys and girls competition in all four classes at one site! The first race begins at 10 a.m. Make plans now to attend this year's championships at Michigan Speedway on November 6th. A public service message from the M-H-S-A-A and (your station's call letters).

You can catch all the drama, excitement and emotion of high school athletics at

its finest when the 1999 Michigan High School Athletic Association

____________________________________________ Finals take place on
(name of event)

__________________________ at ___________________________________ .
(date) (location)

Don't miss out on this opportunity to watch this year's championship. A public

service message from the M-H-S-A-A and (Your station's call letters).

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PUBLIC SERVICE DIRECTOR: Please insert the following championship events, sites and dates from the following page into the above announcement to fit your local needs.

Oct. 8 -- Upper Peninsula Girls Tennis
Class A-B -- Kingsford High School
Class C-D -- Negaunee High School

Oct. 15-16 Lower Peninsula Boys Golf
Division One -- El Dorado Golf Course, Mason
Division Two -- The Emerald Golf Course, St. Johns
Division Three -- Forest Akers Golf Course-East, East Lansing
Division Four - Forest Akers Golf Course-West, East Lansing

Oct. 15-16 -- Lower Peninsula Girls Tennis
Divisions One -- Midland Community Tennis Center
Divisions Two - East Lansing
Division Three - Holland
Division Four -- Stowe Stadium, Kalamazoo

Oct. 23 -- Upper Peninsula Cross Country
All Classes -- Ishpeming High School hosts at Red Fox Run, Gwinn

Nov. 6 -- Lower Peninsula Cross Country
All Classes -- Michigan Speedway, Brooklyn

Nov. 13 -- Boys Soccer
Divisions One & Three -- Bloomfield Hills Andover High School
Divisions Two & Four -- Lowell High School

Nov. 19-20 -- Girls Swimming and Diving
Class A - Oakland University, Rochester
Class B-C-D -- Eastern Michigan University, Ypsilanti

Nov. 26-27 -- Football
All Classes -- Pontiac Silverdome

Dec. 2-4 -- Girls Basketball
Semifinals & Finals - All Classes - Rose Arena, Mt. Pleasant