PUBLIC SERVICE ANNOUNCEMENT ADVISORY
August 15, 1998
Contact: John Johnson or Mike Clifford
517.332.5046

Enclosed are 12 public service announcements for your station's use during your regular or sports programming for this coming fall. Each announcement runs between 20 and 30 seconds in length.

The Michigan High School Athletic Association is a non-profit interscholastic athletics service organization, made up of member schools from your community and other parts of the state. The Association office is based in East Lansing. We hope that you will find the enclosed announcements useful. We will be sending mailings on a quarterly basis.

Outlets originating contests in any MHSAA-sponsored tournament are required to provide 90 seconds of air time to the Association per game. These scripts may be used to fulfill that requirement.

If you have any questions, or desire additional material, feel free to contact our office at 517/332-5046; by fax at 517/332-4071; by e-mail off the MHSAA Website Home Page -- www.mhsaa.com

Over 3 thousand of the state's top student-athletes will be recognized for excelling academically and in school activities through the Michigan High School Athletic Association's Scholar-Athlete Award, underwritten by Farm Bureau Insurance. The applicants will be in the running for a total of 24 one-thousand dollar college scholarships -- one in each sport in which the M-H-S-A-A sponsors a post-season tournament. The application deadline is November 23, so contact your high school counselor today! A public service message from the M-H-S-A-A and (Your station's call letters).

(Public service announcement director please note -- If your station policy does not allow the mention of Farm Bureau Insurance, simply strike the phrase "underwritten by Farm Bureau Insurance" before airing this announcement.)

To emphasize the importance of healthy eating habits in school sports, the Michigan High School Athletic Association's Sports Nutrition Award, underwritten by the United Dairy Industry of Michigan, is expanding in 1998-99 to award cash prizes to schools and scholarships to student-athletes in the 24 sports in which the Association sponsors a post-season tournament. For more information, contact the M-H-S-A-A office in East Lansing; or the United Dairy Industry of Michigan office in Okemos. A public service message from the M-H-S-A-A and (Your station's call letters).

(Public service announcement director please note -- If your station policy does not allow the mention of the United Dairy Industry of Michigan, simply strike the phrase "underwritten by the United Dairy Industry of Michigan" before airing this announcement.)

From the Michigan High School Athletic Association's first Sportsmanship Summit a year ago came a shared goal to take the message of sportsmanship to the streets and reestablish that the values of citizenship, character and respect are still worthwhile and still worth fighting for. The second Sportsmanship Summit is September 23 in Lansing, and it's more than the same message served up a new way. It's a call to action in the battle to preserve decency in school sports. For more information, contact the M-H-S-A-A office in East Lansing. A public service message from the
M-H-S-A-A and (your station's call letters).

Sportsmanship is the Golden Rule in action. It is practicing respect.
Sportsmanship doesn't change with time or place.
Sportsmanship is the same no matter where the game is played, or who is playing it.
Sportsmanship is what sets high school sports apart from other levels of athletics;
and ultimately, sportsmanship becomes a way of life for students.
A public service message from the Michigan High School Athletic Association and
(your station's call letters).

It's not uncommon to gather next to the playing court and field and wait for an opportunity to get into a game. That chance is waiting for you right now. You can
help kids in your community in the process by becoming a school coach or registered game official. You Got Next! For more information contact your local school athletic administrator or the Michigan High School Athletic Association in East Lansing. A public service message from the M-H-S-A-A and (your station's call letters).

There's a misconception that the reason kids take part in school sports is to earn college scholarships. In reality, students say the primary reason they play school sports is to have fun, and the percentage of those players who receive athletic college scholarships is less than one percent. But what comes from the opportunity to play the games has lifetime staying power, and is more valuable than a scholarship. Today's student-athletes are the leaders of tomorrow. Support your local school athletic program! A public service message from the Michigan High School Athletic Association and (your station's call letters).

More kids than ever before participate in school athletics, and those numbers continue to grow each year. For over a quarter of a million girls and boys, school sports promote what's best in our educational system, and at the same time teach our youth about responsibility and respect. That's why high school sports are A Privilege To Play! A public service message from the Michigan High School Athletic Association and your station's call letters.

The finals of the 1998 Michigan High School Athletic Association Boys Soccer Tournament will be played on November 7, with the Division One and Three finals at Bloomfield Hills Andover High School; the Division Two and Four finals at Lowell High School. The action begins at both sites at 11 a.m. This is your opportunity to see some of the best high school soccer anywhere! Make plans now to attend this year's boys soccer finals on November 7. A public service message from the M-H-S-A-A and (your station's call letters).

The semifinals and finals of the 1998 Michigan High School Athletic Association Girls Basketball Tournament will be played at the Rose Arena in Mt. Pleasant, December 3, 4, and 5. Last year, record crowds were on hand for this annual fall classic. This is your opportunity to see some of the best girls basketball anywhere! Make plans now to attend this year's championships at the Rose Arena in Mt. Pleasant, December 3, 4, and 5. A public service message from the M-H-S-A-A and (your station's call letters).

The 1998 Michigan High School Athletic Association Football Playoffs will culminate in the Pontiac Silverdome on Nov. 27 and 28 with eight champions being crowned. The finals in Classes A-B-C-D will be played on Nov. 27th, while the title games in Classes Double A, Double B, Double C and Double D will take place on the 28th. Don't miss this opportunity to attend high school football's crowning moment. Make plans now to attend this year's championships at the Pontiac Silverdome, Nov. 27 and 28. A public service message from the M-H-S-A-A and (your station's call letters.)

Join nearly 2,000 student-athletes representing nearly 500 schools at the Michigan High School Athletic Association's Lower Peninsula Cross Country Finals at Michigan Speedway near Brooklyn on November 7th. Watch action in both boys and girls competition in all four classes at one site! The first race begins at 10 a.m. Make plans now to attend this year's championships at Michigan Speedway on November 7th. A public service message from the M-H-S-A-A and (your station's call letters).

You can catch all the drama, excitement and emotion of high school athletics at its finest when the 1998 Michigan High School Athletic Association ____________________________________________ Finals take place on
(name of event)

__________________________ at ___________________________________ .
(date) (location)

Don't miss out on this opportunity to watch this year's championship. A public service message from the M-H-S-A-A and (Your station's call letters).

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PUBLIC SERVICE DIRECTOR: Please insert the following championship events, sites and dates from the following page into the above announcement to fit your local needs.

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Oct. 2 -- Upper Peninsula Girls Tennis
Class A-B -- Kingsford High School
Class C-D -- Negaunee High School

Oct. 16-17 Lower Peninsula Boys Golf
Division One -- The Emerald Golf Course, St. Johns
Division Two -- Forest Akers Golf Course-East, East Lansing
Division Three -- Forest Akers Golf Course-West, East Lansing
Division Four - El Dorado Golf Course, Mason

Oct. 16-17 -- Lower Peninsula Girls Tennis
Divisions One & Two -- Midland Community Tennis Center
Division Three -- Michigan State University, East Lansing
Division Four -- Stowe Stadium, Kalamazoo

Oct. 17 -- Upper Peninsula Cross Country
All Classes -- Ishpeming High School hosts at Red Fox Run, Gwinn

Nov. 7 -- Lower Peninsula Cross Country
All Classes -- Michigan Speedway, Brooklyn

Nov. 7 -- Boys Soccer
Divisions One & Three -- Bloomfield Hills Andover High School
Divisions Two & Four -- Lowell High School

Nov. 20-21 -- Girls Swimming and Diving
Class A -- Eastern Michigan University, Ypsilanti
Class B-C-D -- TBA

Nov. 27-28 -- Football
All Classes -- Pontiac Silverdome

Dec. 3-5 -- Girls Basketball
Semifinals & Finals - All Classes - Rose Arena, Mt. Pleasant